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Communications: Communications Department Management
Assistant Athletics Director - Content and Digital Strategy - College of the Holy Cross (Worcester, MA)

JOB DESCRIPTION:

The Assistant Athletics Director - Content and Digital Strategy will support the Holy Cross Athletics by leading the content team in order to engage fans and deliver robust insights and action plans for content (video, communications, media relations)  social media, digital strategy and graphic design.. This person will also work with and support revenue generation and data analysis to promote the mission and goals of the athletics department.

Major Areas of Responsibility

  • Direct and manage four major content areas within external operations including Media Relations, Social & Digital Content, Video & Network Production, and graphic design
  • Direct oversight of the content team to produce timely, comprehensive and engaging content to be distributed across all Holy Cross Athletics platforms (Social, mobile, Patriot League Network, website, and traditional platforms)
  • Direct and Implement all content strategy, digital advertising elements, digital ad campaigns, social marketing, and data acquisition.
  • Direct and activate all email marketing elements, including all campaigns, marketing initiatives, and communication strategies.
  • Utilize insights tools such as Google Analytics, Facebook Analytics, Twitter Ad Analytics to produce decision making metrics.
  • Should possess experience with Twitter, Facebook, Instagram, Pinterest, Tumblr, SnapChat, HTML, Adobe Creative Suite.
  • Act as lead liaison to emerging and established partners - developing joint business plans for all parties that leverages the platforms to further Mobility business objectives
  • Build a pipeline of strategic digital opportunities through developing a network of the key players in the industry from which to source potential transactions.
  • Oversight of official athletics website strategic plan, and implementation.
  • Implement and asses mobile technology and system feasibility
  • Collaborate with the entire external team to leverage content resources to achieve department goals.       


REQUIREMENTS:

Bachelor's Degree in a related field required; 4-5 years of experience in a content or digital media (previous internship applicable). Some experience in professional or intercollegiate athletic environment a plus, put not required. Applicants should have 2 or more years of relevant team and people management experience. Proven strategic planning experience is necessary. Knowledge of editing content and materials for consistency and brand appropriateness. Ability to take complex ideas and present them in a manner that is easy to consume and share. Experience managing a small team and working cross-functionally to achieve department goals. Strong technical skills, and ability to leverage emerging media. Ability to work in a fast-paced environment and manage multiple projects effectively with tight deadlines. Strong quantitative analytical ability. Excellent written and verbal communication skills. Applicants must be able to multi-task and meet deadlines. Advanced skills in Adobe Creative Suite, Microsoft Office required. Proficiency in HTML, HTML 5, and CSS a plus. Passion for emerging media trends and technology. Experience with NeuLion Titan platform a plus. 

To apply: https://holycross.interviewexchange.com/jobofferdetails.jsp?JOBID=85168


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Communications: Media/Public Relations Servicing
Public Relations Coordinator - Orange Bowl Committee (Miami Lakes, FL)

The ORANGE BOWL COMMITTEE Inc., (OBC), based in Miami Lakes, was created in 1935 with the mission of generating tourism for South Florida through an annual football game and supporting events. The OBC is accepting applications from candidates for its Public Relations Coordinator position.

Review of applications will continue until position is filled. No phone calls please. The OBC policy requires that all persons interested in employment complete an application through the Orange Bowl’s online process for a position which has been advertised or posted and for which they are qualified. A resume alone is not sufficient to consider an individual as an applicant.

POSITION:            Public Relations Coordinator

DEPARTMENT:    Marketing

REPORTS TO:     Senior Director, Marketing & Promotions

STATUS:              Full-Time, Exempt

SUMMARY:   Serve as Public Relations Coordinator in Marketing Department with additional duties in Communications Department.   

ESSENTIAL FUNCTIONS

Department Operations:

  • Assist in the coordination and dissemination of information of all OB Festival events; bringing information (in a predominantly positive light) to the media and other groups such as OBC members, Orange Bowl ticket patrons and fans
  • Support external communication to all media outlets and assigned bodies concerning OBC programming and events; encompassing areas of media/public relations, video production, website operations, media operations and publication production
  • Assist with all facets of organizational public relations and community outreach efforts
  • Establish relationships with local and national media in promoting OBC programming and events
  • Perform day-to-day departmental operation tasks as it relates to carrying out the strategic plans and daily reporting formats
  • Assist with management of department budgets
  • Attendance at all designated OBC meetings, events and promotions.
  • Inter-department contact for events, per assignment
  • Coordinate and manage assignments for staff photographer(s) and videographers ensure photo and video files are updated and maintained
  • Travel locally to OBC off-site events; including OBYFA weekend events, related video productions, bowl week locations, community events, production meetings, etc.

 Media/Public Relations:

  • Maintenance of relevant local and regional media contact lists
  • Create media pitches for stories regarding OBC events, programs and initiatives
  • Create PR calendar listing all media opportunities surrounding Orange Bowl events and promotional appearances (if applicable)
  • Create and plan PR events, media stunts, and community appearances (locally as well as regionally)
  • Write and distribute news releases
  • General sports promotion support
  • Provide day-to-day media tasks for all Orange Bowl entertainment and community outreach activities (halftime, Fan Zone, Fan Experience, OBFW, OBYFA, etc.)
  • Content development for OBC programming and events
  • Key contributor to the Orange Bowl communications plan
  • Primary media contact (TV, Radio, Print and Web) for non-football and basketball OBC events & programming
  • Primary contact on Inside the Orange Bowl digital web-series
  • Actively and aggressively identify and secure media appearances and press opportunities for Orange Bowl initiatives
  • Assist in developing social and digital media campaigns with Digital Media Coordinator

 Media Operations:

  • Assist in the coordination of OBC media operations, media press conferences, and media days and media press boxes for all events
  • Assist in the implementation of Orange Bowl game week media operations plan; scheduling, management, press security and escorts, customer service, feedback reports

Publications:

  • Collaborate with media on the production of Orange Bowl publications
     

Website:

  • Provide support on assigned tasks as it relates to updating and maintaining the Web site
  • Create content for postings

General:

  • Assistance on special projects
  • Other tasks as assigned by supervisor

QUALIFICATIONS

  • Bachelor's degree plus 2+ years of related work and business experience
  • Excellent communication, interpersonal and management/business operational skills
  • Must be able to maintain confidentiality of all corporate, personnel and research matters
  • Pay close attention to details as well as dependability
  • Proficiency in MS Outlook, Word, Excel, Publisher and PowerPoint, as well as knowledge of In-Design Photoshop preferred
  • Public relations, agency and/or digital or social media experience is a plus
  • Event planning is a plus
  • Bi-lingual is a plus.

The OBC is an Equal Opportunity Employer.


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