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Current available jobs in Sales/Marketing/External Relations:


» Asst. Director of Athletic Ticket Sales & Service - Minnesota Golden Gophers (Minneapolis, MN)
» Ticket Sales Executive - Inside Sales - Orange Bowl Committee (Miami Lakes, FL)
» Director, Contracts, CRM & Inventory Management - Pac-12 MMR - Arizona State University (Tempe, AZ)
» Fan Experience Game Day Staff - Stanford Athletics (Stanford, CA)
» Manager, Special Event Ticketing - The Ohio State University (Columbus, OH)
» Ticket Sales Representative - The University of Texas at San Antonio Department of Intercollegiate Athletics (San Antonio, TX)
» Revenue Generation Coordinator - University of California, Berkeley (Berkeley, CA)
» Director, Ticket Operations - University of California, Berkeley (Berkeley, CA)
» Associate Director, Marketing - University of California, Berkeley (Berkeley, CA)


Sales/Marketing/External Relations: Ticket Sales
Asst. Director of Athletic Ticket Sales & Service - Minnesota Golden Gophers (Minneapolis, MN)

POSITION SUMMARY: Support sporting events sponsored by Gopher Athletics, including, but not limited to: football operations, and women’s basketball operations. Provide ticketing system support to Systems Analyst.

SALES OPERATIONS (35% of job):

  • Assist with creation of products sold through AudienceView, which includes but not limited to: season tickets, single game tickets, event registration, memberships, donations, multi-product  packages and specialty items
  • Create and manage all ancillary events in which the AudienceView software is used
  • Create and maintain event/product creation and event/product testing manuals for all events, products and memberships assigned to this position
  • Manage Gopher Score priority processes
  • Assist with business intelligence creation and scheduling
  • Create and implement renewals for all memberships in AudienceView, which include M-Club, Kid’s Club and Golden Gopher Fund

RESPONSIBILITIES (65% of job):

  • Responsible for large-scale events. Liaison to event manager, responsible for all internal ticket sales, communication and customer service at events.
  • Manage all fan and donor engagement events
  • Responsible for renewal communication and invoicing for all annual memberships
  • Manage season ticket invoicing process
  • Create and manage fundraising campaigns, which includes set-up, testing and implementation
  • Create and schedule reports based on each stakeholders needs
  • Organize and manage premium seating contracts, real estate approvals and certificates of insurance
  • Create and invoice all suite, loge box and Indoor Club orders on an annual basis
  • Manage Right of First Refusal process for our suite and loge box customers
  • Main contact with organization or promoter for premium inventory sales and operations
  • Liaison with sales staff for suite and loge box inventory
  • Create and manage all reporting for premium seating
  • Work with event staff for game day staff and customer service programs
  • Perform weekly updates on mygophersports.com with relevant information
  • Build and send all informational emails from the sales and service department to Gopher fans
  • Women’s Basketball Responsibilities – including, but not limited to:
    • Allocate all player guest and student manager tickets
    • Premium ticket packaging for pickup party and shipment of tickets
    • Manage tickets for player and coaches guest on away games
    • Act as ticket manager for sport and oversee gameday operations
  • Football Responsibilities – including, but not limited to:
    • Assist in football ticket operations management duties, as assigned by Director of Ticket Operations
  • Other duties as assigned by Director of Ticket Operations

DESIRED OUTCOMES:

  • Ensure all internal and external ticketing needs are met in a timely manner
  • Create renewal timeline for all Gopher Athletics
  • Write and communicate at a high level. Emails, letters and all other correspondence should be grammatically sound and free from errors.
  • Represent the University of Minnesota in a positive manner both on and off duty

REQUIRED QUALIFICATIONS: Must meet the following minimum requirements

  • Bachelor Degree from accredited University and
  • Two (2) years of college athletics or professional sports customer service, sales or operations experience or
  • a combination of related education and work experience to equal six (6) years

DESIRED QUALIFICATIONS:

  • Innovative and enthusiastic – able to think outside the box
  • Proven ability to meet deadlines
  • Experience with AudienceView or similar ticketing system
  • Familiarity with Microsoft Office Suite of products
  • Strong interpersonal skills and customer service background
  • Ability to work non-standard hours, including nights and weekends

 WORK SCHEDULE:                             

  • Monday-Friday 8:30am – 5pm
  • Special game day duties may require weekend work and/or evening scheduling
  • Away game travel may be required

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Sales/Marketing/External Relations: Ticket Sales
Ticket Sales Executive - Inside Sales - Orange Bowl Committee (Miami Lakes, FL)

The ORANGE BOWL COMMITTEE Inc., (OBC), based in Miami Lakes, was created in 1935 with the mission of generating tourism for South Florida through an annual football game and supporting events. The OBC is accepting applications from candidates for its 2017-18 Ticket Sales Executive- Inside Sales positions. This is an excellent entry level opportunity for applicants who desire to make a career in athletics and gain experience working in numerous South Florida sports and entertainment venues. The Ticket Sales Executive is responsible for generating revenue through ticket sales and hospitality packages for the Orange Bowl's portfolio of events.

Review of applications will continue until positions are filled. No phone calls please. The OBC policy requires that all persons interested in employment complete an employment application through the Orange Bowl’s online process for a position which has been advertised or posted and for which they are qualified. A resume alone is not sufficient to consider an individual as an applicant. Individuals will not be considered if an Orange Bowl Committee online employment application is not completed.

ESSENTIAL FUNCTIONS

Responsibilities:
Entry level position responsible for the sale of available ticket inventory for all Orange Bowl events, primarily via outbound telephone sales campaigns.

  • Establishes relationships by making outbound phone calls and setting face-to-face appointments to current and prospective clients.
  • Work to achieve set outbound call volume, face-to-face appointment and sales goals as set forth by the department.
  • Meet or exceed weekly and monthly touchpoint, opportunity and sales goals.
  • Maintain a high level of customer service.
  • Participate and contribute to weekly sales meetings and training sessions.
  • Work with related departments to promote and generate sales on all events while improving the fan experience.
  • Assist with any promotional activities to create awareness and generate sales leads including off-site opportunities.
  • Assist with any administrative ticket functions.
  • Assist with any special projects or duties as assigned.
  • Display high level of integrity, positivity, and accountability in all aspects of the job.

QUALIFICATIONS
Bachelor’s Degree required in related field (Business, Marketing, Communication, Sports Management) or relative work experience.

  • Strong desire to pursue a career in Sports Sales.
  • Prior sales experience is preferred but not required (previous experience with a sports franchise or in sports industry is a plus).
  • Excellent written and oral communications skills.
  • Maintain a professional image and positive attitude at all times.
  • Ability to handle heavy outbound phone volume.
  • Basic understanding of Microsoft Word and Outlook.
  • Bilingual (English/Spanish) a plus.
  • Ability to work nights, weekends and holidays as needed.
  • Archtics ticketing system experience preferred but not required

 Note:

  • Competitive base pay, plus commission
  • No benefits available

Individuals must complete an Orange Bowl Committee online employment application to be considered. The information collected on the OBC employment application is used only to process your application at the OBC. It is hereby understood that information that you have provided is confidential, privileged, and exempt from disclosure unless required by law. We assure reasonable accommodation under the American Disabilities Act.

The OBC is an Equal Opportunity Employer.

Note: When you apply for this job online, you will be required to answer the following questions:

1. Do you have prior ticketing or sports entertainment industry experience?
2. Do you have prior sales experience?
3. Do you live in the Greater Miami-Dade/Broward County area or have the ability to easily relocate?
4. Are you able to work demanding and flexible hours including evenings, weekends and holidays?


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Sales/Marketing/External Relations: Sales & Marketing Management
Director, Contracts, CRM & Inventory Management - Pac-12 MMR - Arizona State University (Tempe, AZ)

Responsible for all aspects of CRM, reporting, and contract management. The Director will focus on maximizing internal usage of the CRM system via user training and support; working with department executives to develop robust dashboards and sales reports in order to analyze data and provide recommendations for sales strategies. Serve as a knowledge leader, using structured problem solving to craft and execute thoughtful insights and agendas. Work as a liaison between multiple divisions to develop strategies and business plans with fellow executives, which involves working closely with the company’s sponsorship, marketing, and operations teams. The Director will be responsible for ensuring that all new business is memorialized through sponsorship agreements.

Reporting

  • Refine existing and construct custom reports, dashboards, and processes to continuously monitor sales targets, revenue, accounts and CRM usage
  • Ensure the reporting, budgeting, strategic planning, and quarterly forecasting processes run smoothly throughout the fiscal year and prepare for annual audit
  • Develop, analyze, and monitor new, routine, and ad hoc reports. Provides analytical support when compiling and reporting information
  • Develop and delivery broad & integrated data research projects that will have company-wide impact
  • Work with different functional leaders and across multiple teams to utilize data insights and research
  • Provide periodic reports showing analysis and benchmarking against industry standards
  • Interface between Pac-12 MMR and ASU Athletics around revenue reporting, invoicing, and collections.

Training

  • Provide ongoing training for sales and service teams to ensure efficient CRM usage, and troubleshoots problems. Generate and maintain reports to monitor and correct improper usage. Enforce existing business rules to ensure data quality and develops new sales
  • Create and maintain system-related documentation, such as business requirements, process flows, configuration worksheets, project binders, training tools, policy and procedures, and user manuals for CRM system
  • Develop training plans, materials, and documentation for users
  • Ensure the successful implementation and usage of CRM by core users throughout the company, ultimately developing tailored business plans for all departmental users
  • Reinforce the organization’s sales processes and implement business rules via CRM to support those processes.

Contract Management

  • Work with sales team to create all new contracts using templates provided by Pac-12 legal team. Escalate to Pac-12 Legal for additional support and language as needed.
  • Respond to and coordinate all red lines and interactions with Pac-12 Legal when contracts need to be escalated.
  • Circulate contracts internally and ensure that all contracts are signed off by client, internal stakeholders, and Pac-12 MMR leadership.
  • Coordinate execution of contracts through DocuSign.
  • Ensure that all fully executed contracts are routed to Pac-12 MMR Legal for archival purposes, input and maintained in KORE for financial tracking and billing, and that invoicing/payment terms are routed to Pac-12 MMR Finance for billing purposes

Database Integration

Identify new and creative opportunities to leverage system to support additional business processes or functions

  • Research, implement, and integrate 3rd party applications into the CRM system to enhance business process, maximize internal usage and ensure the success of the sales team
  • Act as primary contact with CRM vendor

System Maintenance

  • Maintain day-to-day needs of CRM database and ensure operational efficiency.
  • Manage all CRM processes including building new entities, creating new workflows and managing all system users.
  • Evaluate existing business workflows and processes for improvements
  • Oversee all data inputs into CRM including: sponsorship inventory and rate cards, annual events and sales leads
  • Maintain users, object/data access, validation rules, record types, workflows/data triggers, fields, email templates, page layouts, reports/dashboards, and other reference data
  • Work with sales team to maintain, track and enhance sales activities, and provide end-users with ongoing technical support as necessary
  • Manage the design, testing and delivery of all new system functionality and enhancements
  • Collaborate and serve as liaison between multiple organizational units to facilitate the efficient, controlled flow of information across the entire project life-cycle
  • Subject matter expert for all internal users

Inventory Management/Activation

  • Maintain oversight of available inventory, review proposals with sales team to ensure assets are not oversold
  • Keep all staff informed of assets nearly sold out and assist in continually developing new assets
  • Collaborate on and assist in all development of new inventory to ensure it is properly vetted and has all necessary approvals to execute
  • Insure delivery of all sponsorship elements for assigned clients
  • On game days, assist the Director of Fulfillment with fulfillment activities as requested; be available to take on critical activation tasks or client hosting responsibilities as needed
  • Maximize marketing elements of assigned clients to solidify renewal and growth potential of each relationship
  • Provide on-going up-sell suggestions for assigned clients

Other Key Responsibilities

  • Work with Sponsorship and Payroll to manage and process all sales commissions and create support documentation and standardized procedures
  • Work with various groups such as business strategy, operations, IT, customer service, analytics and executive staff to align CRM program and activities to overall business activities

Requirements:

  • BA/BS in Marketing/Business, or related degree.
  • Minimum 7 years of successful, diverse, progressive, and relevant work experience, with at least 5 years direct CRM experience, managing and executing programs within a CRM platform (preferably KORE).
  • Excellent understanding of analytics, including segmentation and applicable metrics for all tactics and channels.
  • Analytical thinker with a depth of knowledge in digital analytics, campaign tracking, and ROI metrics. 
  • Strong Excel and data modeling skills. 
  • Excellent project management skills with an ability to set and achieve goals, meet deadlines and multitask in a fast-paced environment. 
  • Experience in conceptualizing and implementing marketing plans. 
  • Experience writing and executing contracts from execution to finalization; experience working with Legal Counsel on contract management.
  • Willing to work nights and weekends as dictated by ASU sports schedule.
  • Positive, people-oriented, and energetic attitude.
  • Passion for Pac-12 sports.


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Sales/Marketing/External Relations: Game Operations/Presentation
Fan Experience Game Day Staff - Stanford Athletics (Stanford, CA)

Location: Stanford University Department of Athletics, Physical Education & Recreation – Stanford, CA

Dates: August 2017-December 2017 (with opportunity to extend through May)

Hours: 8-12 hours week (varies based on schedule of events)

Compensation: $15.97/hour

Schedule Type:  

1.     All 2017 home football games (schedule found at gostanford.com)

2.     Various home volleyball, men’s and women’s soccer events

3.     Opportunity to continue through men’s & women’s basketball season or baseball & softball

Description of Position:  

Stanford University Department of Athletics is searching for enthusiastic individuals to be a part of the Fan Experience game day staff; this team of individuals will work on managing in-venue activiation and promotions, as well as leading auxiliary fan engagement elements. This position reports to the Assistant Director of Fan Experience. The selected candidates will learn how to develop and implement fan experience engagement plans for designated sports including football, volleyball, men’s and women’s soccer and the opportunity to work men’s and women’s basketball, softball and baseball. These individuals will also serve as Stanford’s promotional team and assist in keeping crowds entertained by handling the coordination and execution of promotional operations at events.

 

Responsibilities:

-       Work with external operations personnel including sales and customer service, marketing, ticket operations, event management, and facilities to learn how to execute a successful event

-       Game day event management (pre-game, in-game and post-game responsibilities)

-       Interact with fans to promote the Stanford brand at all athletic events

-       Coordination of promotional events and game day activities, including promotion item distribution, contests, information table set-up, on-field presentations and crowd pump-up

-       Facilitate activation at events, while providing superb customer service and displaying excitement about the organization

-       Other duties as assigned

 

Required Qualifications:

-       Ability to work in a time sensitive, team-orientated environment

-       Available to work most if not all 2017 home football games and other athletic events

-       Must be able to lift 40 pounds and remain on your feet for extended periods of time

-       Availability to work nights and weekends

-       Must be reliable, punctual, courteous, and have good listening and multi-tasking skills

-       Energetic, outgoing, excellent verbal communication skills and interpersonal skills

-       Comfortable with speaking and performing in front of large crowds

Benefits:  

-       Hands on experience at a Division I college athletic program

-       Behind-the-scenes access to Stanford sporting events

-       Networking opportunities with different departments, directors and staff

Please send a cover letter, resume, and three references submitted as a single attachment to Caitlin Hartley, Assistant Director of Fan Experience – chartle@stanford.edu with subject: Fan Experience game day staff.  For more information on our department, please visit gostanford.com.


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Sales/Marketing/External Relations: Ticket Sales Management
Manager, Special Event Ticketing - The Ohio State University (Columbus, OH)

The Ohio State University, Department of Athletics

Working Title:        Manager, Special Event Ticketing

 

Target / Hiring Range:         $47,500 - $52,000 per year

Detailed Job Description:

Serves as a member of the ticket office team that is committed to excellence and advancing the Department of Athletics through its strategic plan.  Manages ticketing operations for non-athletic/special events including concerts, family shows, assigned Ohio High School Athletic Association events, and any assigned sports. 

Responsible for the development of seating manifests, ticket pricing and seating configurations, as well as the programming and modification of all computerized ticket information through communication with facility staff, promoters and ticketing providers.  Coordinates information distribution, inventory management, ticket order fulfillment and processing, financial reporting, and ticket settlements.

Collaborates with other department areas on assigned events to coordinate ticketing needs for sales, marketing, promotions and event operations. Works with ticket office administrative staff to ensure appropriate staffing at events, and assists with resolving customer issues and concerns via established ticket office policies and customer service procedures.

Assists in the overall management of the ticket office and performs other related duties as assigned. This position works in a fast-paced, creative and collaborative team environment where change is embraced and innovation is encouraged.

Duties Description:

Duty Pct

Duty Description

85%

Manages ticket operations for non-athletic/special events, assigned OHSAA events and assigned sports. Develops seating manifests and price scaling, programs computerized event information and associated offers, disseminates information to internal department areas and the public, coordinates the allocation and distribution of ticket orders, resolves customer issues, and provides related financial reporting. Collaborates with other department areas on assigned events to coordinate sales, marketing, promotions, staffing and event operations.

10%

Assists in the overall management of the ticket office, including customer service functions and operational assistance for all ticketed sports, and other related duties as assigned.

5%

Assists the Office of Business Advancement and Columbus Arena Sports & Entertainment with other related duties as assigned at any or all venues as necessary.

Experience Required / Desired:

Education:  Bachelor’s Level Degree or equivalent education / experience

Required:  Experience in ticketing operations, customer service, and supervision of part-time staff.  At least 2 years of operational experience with Ticketmaster Host, Ticketmaster ONE, Event Management Tool (EMT) and AccessManager.  Position requires strong organizational skills and ability to work extended hours including evenings and weekends.

Desired:  Operational knowledge of Ticketmaster Archtics ticketing system and ticket office experience in a multi-purpose event facility.


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Sales/Marketing/External Relations: Ticket Sales
Ticket Sales Representative - The University of Texas at San Antonio Department of Intercollegiate Athletics (San Antonio, TX)

The University of Texas at San Antonio Department of Intercollegiate Athletics is seeking well-qualified individuals for, Ticket Sales Representatives.

You must also apply at: https://jobs.utsa.edu/postings/7248

Job duties include:

1. Sell season tickets, corporate packages, mini plans, single game, groups and promotional offers for all sporting events.
2. Call current and past customers and cold-call new sales leads to generate sales.
3. Contact area businesses and individuals via phone, in-person appointments and networking events to sell season, corporate, partial and group ticket plans.
4. Work home games, performing various ticket sales and service duties throughout the game.
5. Cultivate relationships to encourage repeat business through providing excellent customer service.
6. Achieve and exceed sales goals established by management.
7. Proactively create opportunities for new business with existing and new customers.
8. Provide superior customer service to clients throughout the season.
9. Accurately enter data into databases and systems. Regularly communicate and report individual sales progress.
10. Work collaboratively with marketing and ticket operations to provide input on sales and messaging calendars. Writes and proofreads copy.
11. May assist Athletics Development team by reaching out to contacts, offering opportunities for donor donations/fundraising.
12. Perform other duties as assigned.

NOTE: This position has weekly sales targets that will be measured and evaluated regularly.

Required Experience

- One year of experience in ticket sales and/or customer service

Required Education

- Bachelor's Degree is preferred


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Sales/Marketing/External Relations: Premium/Suite Sales
Revenue Generation Coordinator - University of California, Berkeley (Berkeley, CA)

The Department of Intercollegiate Athletics consists of more than 275 staff members and coaches and sponsors 30 varsity sports programs.  These 30 programs include more than 850 student-athletes who participate in the various sports programs annually within the National Collegiate Athletics Association (NCAA).  We are currently seeking a Revenue Generation Coordinator.

Description of Position: 

Cal Athletics operates a variety of revenue generation programs and strategies, to increase support for our 30 varsity sports programs. These programs interface with a variety of internal and external stakeholders, including individual donors, corporations, and campus units. The Revenue Generation Coordinator position is primarily responsible for supporting the Assistant Athletic Director, Revenue Initiatives with assigned Revenue Generation projects that support creating increased funding and support for Cal Athletics from both traditional and innovative new revenue sources.

Responsibilities:

  • Support development of Premium Seating retention and Revenue Generation programs, events, and communications strategies designed to inform external constituencies of opportunities to support Cal Athletics.
  • Process new pledge seat agreements, manage special ticket requests, and other administrative tasks as assigned related to overall Cal Athletics premium seating programs.
  • Manage day of game Premium Seating Concierge Table as well as additional projects as assigned including (but not limited to) stadium event rental support and athletics auctions.
  • Support new business development efforts including research of various topics and gathering relevant data to inform strategic plans.
  • Create ad hoc reports as assigned.
  • Work closely with internal units, such as Ticket Operations, Ticket Sales, Development, and Cal Athletics varsity sports programs in order to achieve goals.

Required Qualifications:  

  • Bachelor’s Degree.
  • Applicable computer skills including Word, Excel, PowerPoint, and Salesforce CRM (or equivalent programs).
  • Ability to troubleshoot customer service issues and proactively solve issues as they arise.

Preferred Qualifications:

  • Experience with the internal operations of Intercollegiate Athletics.
  • Familiarity with the Cal Football Club Seating Program.

For more information on our department, please visit www.calbears.comThe University of California, Berkeley is an Equal Opportunity/Affirmative Action Employer. This position has been designated as sensitive and may require a Criminal Background Check. We reserve the right to make employment contingent upon successful completion of a Criminal Background Check. 

It is mandatory that you apply for this position on the Berkeley Jobs Website, the job number for this position is #23913.  If you click “Apply Now” at the bottom of this listing, you will be asked to sign in through Teamwork Online. Once you have logged in to their site, you will be rerouted to Berkeley Jobs to submit your application. Please include a cover letter, resume, and three references submitted as a single attachment with your application. 


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Sales/Marketing/External Relations: Ticket Operations
Director, Ticket Operations - University of California, Berkeley (Berkeley, CA)

The Department of Intercollegiate Athletics consists of more than 275 staff members and coaches and sponsors 30 varsity sports programs.  These 30 programs include more than 850 student-athletes who participate in the various sports programs annually within the National Collegiate Athletics Association (NCAA).  We are currently seeking a Director, Ticket Operations.

Description of Position: 

The Director, Ticket Operations will be responsible for directing, managing, developing, and supporting the overall and day to day operational and strategic aspects of the Athletic Ticket Office.  This includes the development of operational procedures, budget administration, inventory management, the supervision of all ticket office staff, and the oversight of on-site ticket sales efforts.  This position will be responsible for running a ticketing operation that processes over $15M in ticket sales annually. 

Responsibilities:

  • Oversees and manages the overall and day to day operations for the Athletic Ticket Office.
  • Formulates, proposes, and implements standard operating policies, procedures, protocols, and guidelines relevant to ticket operations. Ensures sound accounting procedures for ticket operations and inventory control.
  • Leads ticketing operations for football and manages all football game day ticket operations.  Responsible for the set-up of auxiliary box offices.  Works with Event Management to ensure security needs are met for the event.  Manages player-guest admissions, media pass list, recruit admissions, will call admissions, and game day ticket sales.  Responds to customer service issues.  Maintains accurate records for attendance calculations.
  • As the Department's expert with regard to ticket operations, regularly provides guidance to leadership to other departmental units with regard to procedures and protocol.
  • Responsible for ensuring that ticket orders are processed efficiently, accurately, and in a timely manner and are distributed properly.
  • Works collaboratively with other external affairs functional unit heads (Development, Marketing, Ticket Sales, Customer Service/Retention, IMG, Event Management and Facilities) to help ensure efficient operations and effective customer service.
  • Providing support to the Sales, Marketing, and Service team in finding ways to drive prospective clients and retain current customers.
  • Responsible for overseeing ticket sales efforts on-site at events, through the ticket sales/will call windows.
  • Supervises four Athletic Ticket Office staff members. Responsible for hiring, training, advising, and conducting performance management.

Required Qualifications:  

  • Bachelor’s degree in a related field or equivalent training/experience.
  • Advanced knowledge of collegiate ticketing industry and best practices.
  • Ability to multi-task and work with frequent interruptions.
  • Effective listening skills.
  • Good judgment and effective decision-making and problem resolution skills, including skill to recognize and deal effectively and appropriately with real and potential problem areas, including skill to determine the issues/problems that need to be brought to the attention of higher level staff and/or management.
  • Excellent verbal and written communication skills in the English language.
  • Must be proficient in the use of computer applications.
  • Substantial knowledge of Paciolan Ticketing System and other ticketing systems.
  • Knowledge of accounting, cash handling, finance, audit procedures, marketing and computerized ticketing systems. Ability to lead and supervise other employees.
  • Ability to work nights, weekends, and holidays, if needed.
  • Knowledge of applicable NCAA and Pac-12 rules and regulations.

Preferred Qualifications:

  • Advanced degree in a related field.
  • Prior experience leading an athletic ticket operation.
  • Working knowledge of the University’s and Department’s cash handling policies.
  • Knowledge of the campus and department, including its achievements, mission, vision, goals, objectives and infrastructure.
  • Knowledge of the department’s products and services.

For more information on our department, please visit www.calbears.comThe University of California, Berkeley is an Equal Opportunity/Affirmative Action Employer. This position has been designated as sensitive and may require a Criminal Background Check. We reserve the right to make employment contingent upon successful completion of a Criminal Background Check. 

It is mandatory that you apply for this position on the Berkeley Jobs Website, the job number for this position is #23873.  If you click “Apply Now” at the bottom of this listing, you will be asked to sign in through Teamwork Online. Once you have logged in to their site, you will be rerouted to Berkeley Jobs to submit your application. Please include a cover letter, resume, and three references submitted as a single attachment with your application. 


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Sales/Marketing/External Relations: Marketing
Associate Director, Marketing - University of California, Berkeley (Berkeley, CA)

The Department of Intercollegiate Athletics consists of more than 250 staff members and coaches and sponsors 30 varsity sports programs.  These 30 programs include more than 850 student-athletes who participate in the various sports programs annually within the National Collegiate Athletics Association (NCAA).  We are currently seeking an Associate Director of Marketing. We are looking for a creative and forward thinker, someone who has the ability to lead talented people, is analytical and strategic, while also diving right into the execution of our marketing campaigns.

Description of Position: 

The Associate Director, Marketing will help Cal Athletics shape its communications strategy to develop a single view of the customer, refine the customer journey, and deliver personalized content across all channels and devices. This position will be responsible for developing and leading the department’s overall email marketing plan to help create, launch, manage, and optimize segmented and targeted programs in support of demand generation, retention, and customer loyalty.  In addition, this position will also be responsible for tracking email metrics, ROI, reporting on successes, and optimizing campaigns for future success.  Along with the positions role in email marketing, the Associate Director, Marketing will lead the grassroots marketing effort campaign plans engage with additional stakeholders. 

Responsibilities:

  • Maintains a comprehensive email and marketing automation editorial calendar in order to proactively produce content appropriate for IA channels.
  • Mines data for opportunities to convert, retain, and nurture leads, prospects, customers, and partners.
  • Extracts data and key learnings from analytics and reports to create conversion campaigns.
  • Defines and achieves KPI metrics for lead conversion and customer retention.
  • Reports on all marketing program performance to leadership team members and other internal units.
  • In conjunction with Learfield, lead of development of Cal Street Team to provide grassroots marketing efforts for Cal in the Bay Area. Hire team members, develop events calendar, coordinate schedules for team, ensure promotional materials are readily available, track metrics of success for team.
  • Plan and execute engagement/promotional plans for assigned teams/programs. Serve as “Show Director” for their specific sport responsibilities. Research new and different promotional ideas to drive attendance to games.
  • Coordinates efforts cross-functionally with other internal units.
  • Builds relationships with outside (non-campus affiliated) companies and organizations, as necessary.
  • Other marketing responsibilities as assigned.
  • Works game days/nights.
  • Some travel may be required.

Required Qualifications:  

  • 2+ years of marketing, digital communications, PR, brand management, or digital advertising experience.
  • Knowledge of email marketing solutions (Neolane, ExactTarget, Lyris, Constant Contact, Convio, or equivalent) and/or marketing automation platforms (Adobe Campaign, Responsys, Marketo, Eloqua, or equivalent).
  • Ability to develop email flows, business logic, and reporting in marketing automation system.
  • Excellent copywriting and content creation skills, and keen visual sense.
  • Understanding of how images and videos define a company’s brand.
  • Experience using adobe creative suite (Photoshop, InDesign, Dreamweaver) for graphic design and email template creation.
  • Knowledge of HTML creation and troubleshooting.
  • Experience managing media buys, specifically with digital and social networks.
  • Experience in managing mobile communication and its importance in driving engagement, web traffic, sales, etc.
  • Proven ability to document processes and procedures associated with marketing automation or email campaigns and strategies.
  • Strong quantitative analytical ability - can take complex ideas and present them in a manner that is easy to consume and share.
  • Excellent project management skills with the ability to drive results and projects to completion.
  • Clear written and verbal communication skills and strong presentation abilities.
  • Bachelor’s degree in a related field or equivalent training/experience.
  • Strong interpersonal communication and political acumen skills.
  • Knowledge of applicable NCAA and Pac-12 rules and regulations.

Preferred Qualifications:

  • Knowledge of Neolane email marketing system
  • Knowledge of Salesforce.com or other CRM solution and its functionality.
  • Knowledge of the campus and department, including its achievements, mission, vision, goals, objectives, and infrastructure.
  • Knowledge of the department’s products and services.

For more information on our department, please visit www.calbears.comThe University of California, Berkeley is an Equal Opportunity/Affirmative Action Employer. This position has been designated as sensitive and may require a Criminal Background Check. We reserve the right to make employment contingent upon successful completion of a Criminal Background Check. 

It is mandatory that you apply for this position on the Berkeley Jobs Website, the job number for this position is #23823.  If you click “Apply Now” at the bottom of this listing, you will be asked to sign in through Teamwork Online. Once you have logged in to their site, you will be rerouted to Berkeley Jobs to submit your application. Please include a cover letter, resume, and three references submitted as a single attachment with your application. 


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